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South Indian actress Ms Hansika Motwani, longines, symphonette, Boutique, Chennai, India
20/11/2017
Corporate
The Longines Symphonette steel and gold ladies collection was launched at the Longines Boutique in Chennai

On 16 November 2017, the Swiss watch brand Longines launched its latest variation of the Longines Symphonette at the newly renovated Longines Boutique in Chennai, India.
An ode to twenty-first century women, the Longines Symphonette is designed for women who want to wear a contemporary yet elegant watch to shine in the spotlight of their evenings out. The Longines Symphonette now available in a new variation with pink gold, charms its female customers with its chic and trendy aesthetics, while remaining faithful to the elegance that characterizes the brand. The solid rose gold crown and touches of pink on the dial harmoniously match the bracelet that intertwines steel and a rose gold cap.
During the event, famous South Indian actress Hansika Motwani was presented with an elegant watch from this new line, as recognition of her beauty, personality and work in the performing arts.

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20/11/2017
Corporate
Longines launches new Record collection and celebrates its 185th Anniversary in Beijing

Announced at Baselworld 2017, the Record collection was the highlight of the celebrations, conveying a sense of timeless excellence unique to the Longines brand. With a powerful profile and advanced technical innovation, this landmark collection is symbolic of the brand’s commitment to timeless excellence. The entire series of automatic timepieces has been awarded a “chronometer” distinction by the Swiss Official Chronometer Testing Institute (COSC). The models feature a single-crystal silicon balance spring with unique properties, ensuring the highest calibre of performance that can be achieved in a quality timepiece of today. The technical innovation of the Record collection will secure its place among Longines’ most classic timepieces.

By presenting this new watches in the heart of Taimiao, one of Beijing’s most iconic and enduring dynastic vestiges, Mr von Känel, President of Longines, said “Tradition, elegance and performance, three values dear to Longines, are perfectly combined in the new collection that we are launching today: the Record collection. Indeed, its models do not simply show Longines’ watchmaking expertise, but they are also a display of the brand’s signature classic style.”

The evening was also the occasion to celebrate the brand’s 185th anniversary. Timepieces from the Record collection are exhibited alongside a selection of vintage mementos in the Longines 185th Anniversary Exhibition hosted at Taimiao until 19 November. The exhibition features some of Longines’ most iconic modern timepieces as well as a curated selection of vintage pocket watches, timing devices, early wristwatches directly sourced from the Longines museum in Saint-Imier. With collections of archived photographs, achievements, advertisements and films on display, visitors are offered a unique glimpse into the company’s decorated past.

Guests also witnessed the launch of “Longines through Time”,a historical book, written by Longines International Brand Heritage Manager Ms Stéphanie Lachat. Retracing the evolution of Longines since its establishment in 1832, the book delivers an insightful account of the its centuries-long devotion to elegance and performance. It serves as a tribute to the brand’s renowned approach to watchmaking and timekeeping, seamlessly embracing both heritage and innovation in the creation of all its timepieces.

To cap the evening, Longines introduced its new Ambassador of Elegance, Zhao Liying. Adored by the audience for her pretty look and admirable professional acting skills, the Chinese actress already has an impressive list of successes despite her young age. Ranked fourth in Forbes’ 2017 Top 100 Chinese Celebrities, Ms Liying is the newest addition to the Saint-Imier company’s star-studded circle of Ambassadors that includes Kate Winslet, Simon Baker and Aishwarya Rai Bachchan, among others.

Ms Zhao Lying graciously said the following about what she shares with the brand: “I would like to say how delighted I am to be here tonight with Longines for the launch of the new Record collection. As a woman, I am proud to be the Ambassador of a brand which sells as many lady watches as men’s. I am very proud to be now a part of Longines history.”

Guests had the opportunity to visit the exhibition after the official parts. The Longines 185th Anniversary Exhibition is also open for public viewing from November 18-19 between 9 am and 4pm.

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The Longines Masters of Paris
20/11/2017
Sauts d'obstacles
The Longines Masters of Paris

As Title Partner and Official Timekeeper of the Longines Masters Series, Swiss watchmaking brand Longines is proud to provide its timekeeping expertise for all the competitions of this world-class show-jumping competition. The first leg takes place from 30 November to 3 December 2017 at the Parc des Expositions in Paris Nord Villepinte. The season then continues with the Hong Kong leg from 9 to 11 February 2018, followed – for the first time in its history – by a climactic final leg in New York from 26 to 19 April 2018.

During the Longines Masters of Paris, Longines is delighted to lend its name to two of the weekend’s headlining events, the Longines Speed Challenge on the Friday evening – with Longines Ambassador of Elegance, Asian actress Chi Ling Lin attending – and the Longines Grand Prix on Sunday afternoon. In addition, the winged hourglass brand is also for the first time Founding Partner of the Riders Masters Cup, an innovative show-jumping competition that pits the two major equestrian powers, the United States and Europe, against each other in a never before seen transatlantic battle.

Longines’ elegant boutique will open its doors in the heart of the Prestige Village during the Parisian leg. Accessible to all visitors, it also serves as the entrance for the VIPs making their way to the Masters Club. It offers the chance to discover and purchase the brand’s various collections, such as the Official Watch of this event, the new Conquest V.H.P. (Very High Precision). This model represents new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

In addition to all the sporting excitement, spectators can enjoy a nostalgic moment on the Longines Carousel in the heart of the Prestige Village. Visitors of all ages can have their photo taken and retrieve the picture at the Longines boutique.

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Longines FEI World Cup Western European League - Stuttgart German Master; Jumping; 2017
20/11/2017
Sauts d'obstacles
Longines FEI World Cup Western European League - Stuttgart German Master

This weekend the Longines FEI World CupTM Jumping Western European League stopped in the German city of Stuttgart. Swiss rider Steve Guerdat claimed the victory on Hannah at the eponymous Longines FEI World CupTM Jumping Grand Prix of Stuttgart, in front of German rider’s Philipp Weishaupt on Asathir and  Christian Ahlmann on Epleaser van't Heike. Guerdat was rewarded with an elegant Longines watch as a recognition for his performance.

Longines is the Title Partner and Official Timekeeper of the Longines FEI World CupTM Jumping Western European league, Chinese league and North American league.

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Longines FEI World Cup North American League - Las Vegas; Jumping; 2017
20/11/2017
Sauts d'obstacles
Longines FEI World Cup North American League - Las Vegas

This weekend in Las Vegas took place the tenth leg of the Longines FEI World CupTM Jumping North American League, which was won by USA’s Richard Spooner and Chatinus, almost 3 seconds ahead of fellow rider Alison Robitaille on Serise du Bidou. Karrie Rufer riding Georgie d'Auvray EC completed the podium.

The next event on the Longines FEI World CupTM Jumping North American League, of which the Swiss watch brand is the Title Partner and Official Timekeeper, will take place in Guadalajara (MEX) on Saturday, 27 January 2018.

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Longines China Tour - Leg 4; Guangzhou; Jumping; 2017
19/11/2017
Sauts d'obstacles
Longines China Tour - Leg 4 - Guangzhou

This weekend was marked by the fourth and final leg of the Longines China Tour, held in Guangzhou, and supported by the Swiss watch brand as Title Partner and Official Timekeeper.

The highlight of the event, the Longines Grand Prix, was claimed by Dutch rider Vincent Vermeulen, ahead of China’s Liang Ruiji and France’s Olivier Guillon. The winner was presented with an elegant Longines timepiece as recognition for his great achievements.

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