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boutique; Shenyang; ambassador;elegance; Eddie Peng; 2017
25/09/2017
Corporate
Ambassador of Elegance Eddie Peng joins Longines for the Grand Opening of its newest boutique in Shenyang

The Swiss watch brand Longines had the pleasure to welcome in China its Ambassador of Elegance Eddie Peng for the Grand Opening of its newest boutique Longines Shenyang Jen Hotel Flagship Store located on Zhonghua Road, Shenyang’s Central Business District. This is the biggest Longines flagship store in the world, with 260 square meters over two floors. The boutique includes a customer service center, as well as a VIP lounge area on the second floor.

 

In line with the brand’s spirit where elegance is the rule, the space created is as uncompromising as its timepieces. The new boutique features elegant interiors that blend fine traditional materials such as lacquered wood paneling with the iconic the winged hourglass logo, burnished leather, polished marble and carefully selected fixtures and furnishings that create a calm inviting environment. The boutique includes a customer service center, as well as an exclusive VIP area allows customers to shop in comfort and privacy, while finding out more about the brand and specific collections.

 

Together with with Mr. Wang Bin, the secretary of Taiyuan Street, Mr. Li Fei, General Manager of Shenyang Shi Quan Shi Mei Co. Ltd, Mr. Dennis Li, Vice-President of Longines China and Mr. Zhang Guang Ming, General Manager of Shenyang Jen Hotel, the Asian superstar and Longines Ambassador of Elegance Eddie Peng took part in the ribbon cutting ceremony in front of selected guests and media.

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Longines Global Champions Tour of Roma; Jumping; 2017
25/09/2017
Sauts d'obstacles
Longines Global Champions Tour of Roma

The magical city of Rome hosted the elite of the world of show jumping for the penultimate round of action in the 2017 Longines Global Champions Tour championship battle from 21 to 24 of September. The event was staged at the impressive Stadio dei Marmi for the third year running, a unique location which is ringed by 59 classical marble statues depicting different sports. On Saturday 23, Swedish rider Evelina Tovek claimed the Longines Global Champions Tour Grand Prix of Rome and was rewarded with an elegant Longines timepiece. The event was the perfect occasion for the brand to highlight a lady model from The Longines Master Collection, featuring a blue dial and diamond indexes.

Longines is the Title Partner and Official Timekeeper of the 15-leg Longines Global Champions Tour and lends its name to their respective Longines Global Champions Tour Grand Prix.

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Longines China Tour - Leg 2; Beijing; Jumping; 2017
25/09/2017
Sauts d'obstacles
Longines China Tour - 2ème étape - Tianjin

Ce week-end, la ville de Tianjin a accueilli la deuxième étape de l'édition 2017 du Longines China Tour, au cours de laquelle le Grand Prix Longines a été remporté par Olivier Guillon sur COGNAC DU VLIST Z. Le cavalier français a reçu une montre Longines pour célébrer cet exploit.

Longines est fière d’être Partenaire Titre et Chronomètre Officiel de la série, qui compte quatre étapes à Dalian, Tianjin, Shanghai et Canton.

Le Longines China Tour offrait un cadre idéal pour découvrir la Montre Officielle de l’événement, un modèle de la collection La Grande Classique de Longines. Dotée d'un cadran blanc orné de chiffres romains peints, cette montre sertie de 56 diamants est montée sur un bracelet en acier inoxydable.

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Longines FEI World Cup North American League - North Salem; Jumping; 2017
25/09/2017
Sauts d'obstacles
Longines FEI World Cup North American League - North Salem

Dimanche 17 septembre 2017, Devin Ryan (USA) sur Eddie Blue a décroché la première place de la Longines FEI World Cup™ Jumping North American League, à North Salem, New York. Il s’est vu remettre une élégante montre Longines pour récompenser sa victoire. McLain Ward (USA) et HH Callas ont terminé à la seconde place, tandis que Jack Hardin Towell (USA) et Lucifer V l’ont suivi sur le podium. Longines est le Partenaire Titre, le Chronométreur Officiel et la Montre Officielle de la Longines FEI World Cup™ Jumping North American League et de la finale qui se déroulera à Paris en avril 2018.

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International Longines Horse Show of Lausanne;Grand Prix des Talents Longines; Jumping; 2017
18/09/2017
Sauts d'obstacles
International Longines Horse Show of Lausanne "Grand Prix Longines"

Today’s “Grand Prix Longines”, which took place in the frame of the International Longines Horse Show of Lausanne, saw the victory of the German rider Simone Blum on DSP Alice. She was followed by Roger Yves Bost (France) with Sydney Une Prince on the second and Simon Delestre (France) with Chadino on the third place. The winner received a Longines watch from Charles Villoz, Longines Vice President and International Sales Director.

Anthony Bourquard (Switzerland) won the “Grand Prix des Talents Longines”.

This year again, the world's top riders have been gathering in Lausanne to compete in various exciting show-jumping competitions. The Swiss watch brand has been proud to support again the International Longines Horse Show of Lausanne as Official Partner and Timekeeper and to present the “Grand Prix des Talents Longines” on Saturday and the “Grand Prix Longines” on Sunday.

Longines took this occasion to continue its support for the JustWorld foundation devoted to breaking the cycle of poverty and helping children thrive.

The Official Watch of this year’s International Longines Horse Show of Lausanne is an elegant ladies model set with diamonds of The Longines Master Collection, which blends classic elegance and excellence.

Longines looks back on a rich tradition in equestrian sports. The brand’s enthusiasm for these disciplines goes back to the year 1878, when Longines first produced a chronograph on which a jockey and his horse were engraved. Furthermore, Longines has been committed to competitions in show- jumping since 1912. Today Longines is active in equestrian sports in the disciplines of Show-Jumping, Eventing, Flat Racing, Endurance and Dressage.

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International Longines Horse-Show of Lausanne; Jumping; 2017
18/09/2017
Sauts d'obstacles
International Longines Horse-Show of Lausanne

Aujourd'hui, le « Grand Prix des Talents Longines », une compétition CSI réservée aux cavaliers de moins de 25 ans, a vu la victoire du Suisse Anthony Bourquard sur Janus VB. Il a devancé la cavalière belge Rachel Steffen sur Uncanto di Villagana et le cavalier français Arthur Le Vot sur Vinchester, respectivement à la deuxième et à la troisième place. Le gagnant s'est vu remettre une montre Longines par Juan-Carlos Capelli, vice-président et directeur du marketing international de Longines.

Cette année, la Montre Officielle de l'International Longines Horse Show of Lausanne est un élégant modèle femme orné de diamants faisant partie de la collection Longines Master, qui associe l'élégance classique et l'excellence.%break%Longines partage une longue histoire avec les sports équestres. L’engouement de la marque pour ces disciplines remonte à 1878, lorsque Longines créa pour la première fois un chronographe orné d’une gravure représentant un jockey et sa monture. De plus, Longines s’implique dans les compétitions de saut d’obstacles depuis 1912. De nos jours, Longines soutient différentes disciplines des sports équestres, telles que le saut d’obstacles, le concours complet, la course de plat, l’endurance et le dressage.
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